Online Dating Industry Consulting & Commentary
From the monthly archives:
My trial “guest list” status in Yahoo-speak, ends tomorrow. I’m told by email that I’ll miss out on advanced searching and matching features unless I fork over more cash. I followed the link to the Upgrade page and see that the list price for Premiere is $34.95 a month yet I’m offered the service for [...]
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I continue to receive presentations from iDate presenters. Some of the files are large and I’m having a difficult time posting them to the blog. I’ll iron out the problems and post when they’re all ready to go. Thanks to those of you who have helpfully pointed out broken links so far.
And now for something [...]
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Latest deal is three months for the price of one. Is this taken from the existing marketing playbook or a quick attempt to lure new customers which would otherwise sign up for a competitor?
I see that Dr. Warren has a new book out.
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From AdRants:
A new national print campaign, created by Hanft Raboy, introduces the theme line “Love is complicated. Match.com is simple.” The work, which launches today, uses photographic images from Elliot Erwitt and others to “capture love’s mystery and complexity” as the releases explains. The ads will appear in People, Entertainment Weekly, Rolling Stone, The New [...]
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PerfectMatch has put out a press release pitting itself against eHarmony. Talk about David vs. Golaith.
From the press release:
…But as both companies continue to build a loyal following, a closer examination of their respective strategies and matching technologies reveals a fundamental difference that could determine which company wins the online relationship race over [...]
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Those of you who consider yourself hotshot Search Engine Optimization types might want to look into Google’s new AdWords API (application programming interface), a back-end interface customers can use to monitor and control Google’s own systems in regard to their own campaigns. Sample code for Java, .NET, Perl, PHP, XML is here.
This is great [...]
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Email from Kristine Kirschke, Program Manager, Yahoo! Personals:
Dear Yahoo! Personals Publisher,
How would you like to earn a lot of extra cash for love? This February, Yahoo! Personals is offering you just that! As you know, Valentine’s Day is on February 14th, and Yahoo! Personals has designed a special promotion for you to get the most [...]
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I subscribe to tons of weekly updates for dating sites and you can imagine what my inbox looks like. I practically see PerfectMatch and True logos in my dreams by now. Most sites never send anything, and those that do cover a wide range of quality. Friendfinder sent me an email stating “look who wants [...]
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Monster.com has a slew of job opps for the keyword “dating“. Looks like Match, Great Expectations and It’s Just Lunch have the largest number of openings. Someone reading this should take the Vice President, Site/Customer Experience job at Match and get ready to roll up your sleeves. I don’t exactly envy whomever gets the gig, [...]
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ComScore presentation is available, fixed link to Date.com presentation.
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