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Boehm-Ritter job openings

by | Online Dating Industry

I continue to receive presentations from iDate presenters. Some of the files are large and I’m having a difficult time posting them to the blog. I’ll iron out the problems and post when they’re all ready to go. Thanks to those of you who have...

eHarmony feels the heat

by | Marketing

Latest deal is three months for the price of one. Is this taken from the existing marketing playbook or a quick attempt to lure new customers which would otherwise sign up for a competitor? I see that Dr. Warren has a new book out.

Match.com Launches National Print Campaign

by | Marketing

From AdRants: A new national print campaign, created by Hanft Raboy, introduces the theme line “Love is complicated. Match.com is simple.” The work, which launches today, uses photographic images from Elliot Erwitt and others to “capture love’s...

PerfectMatch vs. eHarmony

by | Dating Sites & Startups

PerfectMatch has put out a press release pitting itself against eHarmony. Talk about David vs. Golaith. From the press release: …But as both companies continue to build a loyal following, a closer examination of their respective strategies and matching...