Online Dating Insider

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Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don't miss our Tools & Services directory, useful to anyone running dating or social networking sites. Subscribe to the RSS feed (you can subscribe via email as well). Your comments and suggestions for stories are welcomed.

I overheard someone at last night’s cocktail party use the term “warehouse dating” to describe the customer experience at Match and Yahoo! Yahoo! has begun to address this with their Premiere service and rumor has it that Match is not far behind. Segmenting user populations through various re-branding initiatives to give users the perception that they are part of a niche site is going to shake things up, no doubt about it. Underperforming niche sites could lose market share they siphoned off the majors over the last few months if they’re not attentive to their members and marketing their services effectively.

• The Science of Matchmaking
• eHarmony to Target Christians?
• Yahoo planning a social networking service
• More Brain Drain at Match
• The Prisoner of Sex.com