Match.com has lost its lead in the $500 million domestic online personals business. Match wooed 7.4 million visitors in September 2003, compared with Yahoo! Personal’s 6 million. This past September, Match.com had 3.9 million visitors, compared with Yahoo!’s 6.6 million. In September, IAC chieftan replaced Match.com’s CEO and cut 30 jobs, or 10% of its workforce. He also discontinued unprofitable services, such as dating advisers. Obviously there are several ways to measure the top 10 dating sites, amount of visitors being just one.
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