Online Dating Industry Consulting & Commentary
From the monthly archives:
The International Association of Dating Website has launched their website. Take a moment to register yourself or your company today and make your voice heard on important legislation affecting the online dating industry.
Mission Statement
Our mission is to provide a forum for members to network, provide positive PR for the online dating industry, provide important information [...]
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When I logged into Yahoo! Personals today I was greeted with an interstitial page asking me if I wanted to include my Personality & Love Style Test results in my profile today. Recently I wrote about Yahoo! partnering with WeAttract and wondering when your test results would be integrated with your profile, and that time [...]
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I keep hearing that 30% of the visitors to dating sites are married and it looks like Hollywood heard that too. The Ashley Madison Agency is the basis for a new reality TV program to be produced by two Hollywood heavy-hitters. The program focuses on The Ashley Madison Agency, a real life matchmaking service that [...]
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Friendster and eHarmony announced an exclusive partnership to bring scientific matchmaking to Friendster’s rapidly growing community. As part of the agreement, the companies will jointly launch a co-branded matching service that will combine eHarmony’s patented Compatibility Matching System with Friendster’s 13-million member community to help Friendster members find love and long-term relationships.
Scott Sassa, President and [...]
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U.S. consumers spent $853 million on online content in the first half of 2004, led by growth in entertainment content — a 14 percent increase in spending over the same period last year, according to the Paid Content U.S. Market Spending Report, conducted by comScore Networks.
Entertainment/lifestyles — the fastest growing category — overtook business/investment content [...]
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Hundreds have submitted a mobile video profile to win a place at the world’s first video mobile dating event. The top 100 meet their match on 30 November at London’s Institute of Contemporary Arts (ICA). Hundreds of hopefuls submitted their profiles, and special booths were set up in a major London department store for two [...]
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For those of you you haven’t registered, SITRACon II is this Wed-Fri in Hollywood, Florida. I’ll be blogging the event, with a full write-up next week. Send me an email if you are attending and want to meet by the pool to discuss your company or service.
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Entrepreneur Ong Peng Tsin is at it again. In 1993, he started Electric Classifieds, the creator of Match.com. The man responsible for one of the world’s most successful matchmaking agencies is into his third start-up, Encentuate. This time, he is placing his bets on the contradictory premise of giving employees access to corporate [...]
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Lemontonic sent out a press release stating that they have 600 new members a day and made $7,000 last quarter. Lemontonic recently crossed the 90,000 member threshold and will shortly complete its first month of paid service. Operating costs for the quarter ended September 30, 2004 increased to $2,066,385 from $82,052 in the same period [...]
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I belong to several dating site affiliate programs. The extra beer money is great, and more importantly, I’ve found that dating sites that are good at managing relationships with their affiliates usually have an effective marketing strategy in place.
Many large dating sites have lackluster affiliate programs. Outdated revenue share numbers and incorrect contact information drive [...]
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