SpringStree’s “Send to a friend” initiative

SpringStreet has increased the frequency of their marketing outreach to existing customers. They are inviting members to “Email hot profiles” to their non-member friends. Viral marketing that ends with a typically silly fill-in-the-blank question. While I cherish the thought of winning the “World’s Greatest Friend award” they could have given away free credits or schwag from one of their partners, like a subscription to Nerve.com at least.

Related Posts