The personals business is warming up to the concept of viral marketing. Last week I heard from Tom Jaffe, President of 8minuteDating. 8minute has a promotion that goes like this: if you can get three people to register for one of their speed dating events, you’ll go free and they each receive $5 the event fee. Cool. I wonder how much of Match’s discontinued live event traffic will get picked up by the speed dating companies, lock & key parties, etc? Today, I received an email from greatboyfriends.com which started out “relaxed, you delicious kumquat!” asking me to refer a friend for a free week on the service. What is it with the kooky writing over there?
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The kooky writing is courtesy of E. Jean and Cande Carroll. E. Jean has been writing in that style for years, most notably in her long running Elle Magazine column, and in a bunch of relationship oriented books. It’s a little startling, but she’s actually quite funny…
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