Love em or hate em, banner ads turned ten years old on October 25. AdLand is showing the first banner ad ever and ‘you will’ banner, and the commercials from 1994 that go with it. The banners turned ten years old October 25, 2004.
I was part of the group that uploaded the first AT&T ad to Hotwired. Looking back, I’m amazed at how far online advertising has come as a medium, as well as how primitive the tools are today. Case in point, dating sites are still unable to target customers based on their demographics to any useful extent. Where is the online dating advertising agency? I don’t want to pitch my product to your stale list of opt-ins, I want to build dynamic ads on the fly that cater to your visitors immediate needs. Where are the tools to do this?
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