Online Dating Industry Consulting & Commentary
From the monthly archives:
Mercedes- Benz USA and Match.com have teamed up to take advantage of the unique relationship between people and their cars, using cars as the “vehicles” for potential relationships. In Miami. The “Wheels of Attraction” event added a new dimension to a popular dating trend by offering the first-ever SpeedMatching event on wheels. A Match.com [...]
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5 million users, with over 6,000 marriages and hundreds of thousands of relationships. Not bad since I heard they only had about 400,000 members last year. Shows you what $5 million in marketing will do for you. Angelique Faul, please let us know how many of those 5 million users are paying customers.
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LookWow announced the first web-based photo enhancement service designed for consumers. Two things about this release. First, free image enhancement websites have been around since the dawn of the web. Second, if your picture stinks, patent-pending (meaning repurposed Photoshop filters) aren’t going to get you a hot date any faster, at least in our book.
Easy [...]
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Non-branded apparel, foreign trade zones in Las Vegas, innovative subscription-based eBusinesses, and above-average operating margins, sound interesting? BIB Holdings Ltd. is buying Incode Corporation is what it boils down to. How many outsiders have tried to buy into the technology space and failed? What does a clothing company know about online dating that they didn’t [...]
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File under Food For thought. Someone sent me a link to an article the stated that A six-date combination costs an average of $1,198.22 in New York City.
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Between July 2003 and July 2004, the number of members on PerfectMatch.com has grown from 250,000 to more than 1 million.
Linked marketing deals with high-volume portals such as MSN, Yahoo, Google Inc. and Lifetime Television, whose target audience is women. Getting into television advertising.
Former Glamour Magazine relationship columnist Dr. Pepper Schwartz helped develop the Duet [...]
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Internet dating firm Lemontonic Inc.’s quarterly loss soared to $1.7 million on increased operating costs, the company said today, adding it has sufficient cash to continue its current operation to the end of September. Revenue, which was comprised of interest income, fell to $32 from $4,639.
Soar was a bit too strong a word to [...]
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Lavalife just teamed with Loews Cineplex to launch “Click at a Flick” screenings exclusively for singles. Two Wednesdays a month, guests are invited to arrive at the Loews 34th Street 90 minutes before the show to meet, mingle and enjoy an open vodka bar — all for the $10 movie ticket. Theaters are transformed into [...]
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MarketRange, Inc., a leading provider of online lifestyle and entertainment communities, today announced the company and a syndicate of premier institutional investors have completed a Series B round of funding for more than $7 million. Led by Ignition Partners with additional funding from Mellon Ventures, this funding will be used to accelerate growth for PerfectMatch.com [...]
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SpotMeeting, the online location-based singles network, launched today that allows people to meet each other face-to-face regardless of where they are. It’s looks more like a pick-up service than a dating service if you read the press release. Who walks down the street and then all of a sudden decides they want to go on [...]
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