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The emergence of reputation systems

July 20th, 2004 · No Comments

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FirstMonday has an interesting article called a Manifesto for the Reputation Society.

As I’ve been saying, identity verification from the likes of Trufina, Rapsheets and Verified Person is the next big thing that dating sites will add to address low customer satisfaction and as a byproduct add an additional revenue stream.

Extracting dubious/spotty information from government data silos is one thing, and a good start. Adding a reputation management system is where it’s at, who’s going to launch something fine-grained enough to be useful?

Abstract
Information overload, challenges of evaluating quality, and the opportunity to benefit from experiences of others have spurred the development of reputation systems. Most Internet sites which mediate between large numbers of people use some form of reputation mechanism: Slashdot, eBay, ePinions, Amazon, and Google all make use of collaborative filtering, recommender systems, or shared judgements of quality.

But we suggest the potential utility of reputation services is far greater, touching nearly every aspect of society. (online dating sites for example- ed) By leveraging our limited and local human judgement power with collective networked filtering, it is possible to promote an interconnected ecology of socially beneficial reputation systems — to restrain the baser side of human nature, while unleashing positive social changes and enabling the realization of ever higher goals.

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