Match.com Goes With Mullen For Media

Online dating service Match.com has selected Interpublic’s Mullen as media agency of record, the Wenham, Mass.-based company said Tuesday. Match.com launched a new campaign June 14 and will run through the second half, including cable TV, network radio, magazine, online and event marketing. Mullen’s client list includes XM Satellite Radio, General Motors, Match.com, Wachovia, Eddie Bauer, LendingTree and People.

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