Airline’s open seating breeds love connections

by David Evans on July 16, 2004 in Rumors

Funny article about how Southwest Airlines open seating plan makes it easy for singles to meet on the plane. As a part of building a brand image, the airline used to call its in-flight snacks “love bites” and its in-flight drinks “love potions.” Its stock ticker symbol is LUV and it calls its monthly company newsletter “Luv Lines.” All this time I thought the supermarket was the ultimate pick-up place.

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