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This is interesting. Not sure why professional tv production people are required though. A webcam and a script would suffice.

Dating ON DEMAND, the first-ever service combining video on demand and on-line dating, will launch in Philadelphia this summer with a series of events that will allow singles to film personalized “video profiles.” Profiles will be available for free viewing through ON DEMAND from Comcast Digital Cable, in conjunction with HurryDate, a leading on-line and “rapid dating” events company.

Three events - June 30, July 14 and July 21 - will allow singles to create three- to five-minute Dating ON DEMAND video profiles at no cost, under the direction of professional television production crews. Within a few weeks, the profiles will be available for viewing via ON DEMAND, a feature offered free to Comcast Digital Cable customers. Interested singles can then anonymously and securely contact potential matches seen ON DEMAND by registering through the HurryDate Web site, found at http://www.HurryDate.com.

Press release here.

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