Macromedia unveiled a new technology/service at DemoMobile late last week. Flash Lite is a new framework for distributing Flash content to next generation phones. Carriers will provide phones on their network with a shell application that is played in the Flash Lite player. This shell application acts as a portal to rich content. The application uses a channel paradigm just like a television. The user chooses a channel and is presented with what content is available for that channel. Mike Krishner has more details.
Flash Lite at Macromedia.com
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