Snip… Personals/Dating, Business/Investment and Entertainment/Lifestyles – accounted for 64.0 percent of total online content spending in 2003, up slightly from 62.6 percent in 2002. Online Personals/Dating remained the leading paid content category in 2003, accounting for 28.8 percent of all paid content spending. U.S. consumers spent $449.5 million on Personals/Dating content in 2003, up a robust 48.8 percent from 2002.
The 2003 Paid Online Content U.S. Market Spending Report can be found at the Online Publishers Association Web site at www.online-publishers.org.
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