Online Dating Industry Consulting & Commentary
From the monthly archives:
Match.com is performing user testing a new dating product. Match.com will arrange six four minute virtual “mini-dates” that will occur within an hour. Participants view each other’s profiles while they speak on the phone. Then they vote their interest. “A new and more efficient way to date from the convenience and privacy of your home.” [...]
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Brainy people need love, too. That’s why for more than a decade an online dating service based in Nova Scotia has been helping those with a passion for the sciences to mingle.
And, if that “special something” can be broken down into its most basic chemical elements, former biologist Anne Lambert could have the recipe at [...]
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By JENNIFER SARANOW
THE WALL STREET JOURNAL ONLINE
Parents have a new ally in their quest for grandchildren: online dating sites.
More moms are pestering their single adult children to log on for love, especially when they’ve exhausted networks for setting their kids up. While some parents are just nagging, others are footing the bill by paying the [...]
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At nearly 30 million visitors per month Match.com’s sites together get nearly three times more traffic than its nearest competitor’s. he sites, which include udate, have 12 million registered members. Regardless of geographic region, the male/female breakdown holds steady at 60/40. The target demographic for the central Match.com site is a 28-45 year old who [...]
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Like other members of the Harvard Business School class of 1999, James Currier was looking to start an Internet business. Inspiration came when he and his classmates were asked to take the Myers-Briggs test, a multiple-choice personality assessment that employers often use to show how a worker might relate to others. “We took the test for two minutes and talked about it for two weeks,” Mr. Currier recalled.
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Profiledoctor was called a Feeder Business on the Trendwatching.com newsletter this week.
ONLINE DATING: servicing Match.com customers (and other mega-online dating sites) are FEEDER BUSINESSES like Profiledoctor.com, which edits customers’ ads to attract more potential dates…May TRENDWATCHING.COM humbly point out that the prospects for FEEDER BUSINESSES servicing ever-expanding online dating and social software services are BIG, [...]
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Online dating sites are increasingly attracting 18-to-24-year-old lovelorn singles–offering prime opportunities for marketers to target the younger demographic, according to a new report on online dating by Hitwise. Report available here (registration required). Story here.
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