Online Dating Industry Consulting & Commentary
From the monthly archives:
Match has added the capability to allow users to post 2 minute videos with their profile. Take a look. I am curious as to how their customer services people are going to screen every video posted. It will be interesting to see how people will use and abuse this new feature.
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Handbag maker, gossip-column fodder and former presidential intern Monica Lewinsky has a new gig: host of a dating game on Fox called “Mr. Personality.” “Mr. Personality,” which debuts April 21, will feature a stockbroker named Hayley and 20 masked men vying for her affection. Hayley must choose a man based on his inner beauty.
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Last week I resigned from a handful of dating services, partially for a few weeks of mental health, but also to find out how the sevices were dealing with customer churn. Sure enough, Match.com just sent me an e-tip, 3 months for the price of one. However, when I went to take advantage of the [...]
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USA Interactive (USAI), the owner of 500-lb gorilla Match.com, is buying all remaining shares of hotel.com in an all-stock transaction worth a reported $1.1 billion. Now you can find a date on Match.com, buy tickets to an event through Ticketmaster and book a hotel room at hotel.com, all from one company. Talk about cornering a [...]
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A Salon.com article about marketing yourself online via cultural references. “Indeed, each personal ad patches together an increasingly eclectic and romantic mélange of brands to create a signature brand: “The Anarchist Cookbook,” Moroccan Mint loose tea, Jack Russell terriers, “Naked” by David Sedaris, Tenacious D, Williams-Sonoma, “North by Northwest” starring Eva Marie Saint and Cary [...]
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